DESIGNER + ILLUSTRATOR
Southerly Design is a boutique design brand focused on pattern, illustration, branding and web design.
I believe creating provides a deep connection with the natural world.
I’m Karen Marie, designer and illustrator.
I started Southerly Design in 2018 after learning Adobe Illustrator and finding I love making patterns. My art includes mostly flora and fauna. I love finding inspiration from the flowers blooming in the garden and the swarming butterflies that seek them out.
Southerly Design Blog
Fabric
Southerly Design Pattern Collections are now available on Spoonflower!
Magnolias in May
Fabric
Magnolias are one of my favorite flowers. Magnolias in May is a rich floral print featuring beautiful blooms from Magnolia grandiflora (Southern Magnolias). The flowers bloom in May. This pattern was one of my favorites to design, and see come to life since it had so much meaning to me as it reminds me of my daughter, Magnolia May. I love the pink since it reminds me of her sweet outfits and the beautiful white flowers for which she is named.
Bluebonnets & Prickly Pear Cacti
Fabric
Bluebonnets are a quintessential Texas wildflower. They bloom in dry conditions, often near cacti in the Hill Country. Bluebonnets are a favorite in Texas. They are a perennial wildflower that bloom each spring in late March to early April. They have beautiful blue hues and often appear on roadsides in Texas. Indian Paintbrushes often bloom closely. This pattern is shown with a cobalt blue background.
Magnolias in May White Background
Lady Fern Frond
Periwinkle Hydrangeas
White Cut Hydrangeas with Pink Background
Pink, Yellow, and Orange Zinnias
Sunflowers in Tea Pitcher
Bluebonnets and Prickly Pear Cacti
Pink Hydrangea Bouquets
Periwinkle Cut Hydrangeas with White Background
What is Surface Pattern Design?
Seeing patterns come to life on real products is so exciting as an artist and designer. Surface Pattern Design is an artistic field that uses seamless repeat patterns on surfaces such as fabric, stationery, clothing, home decor, textiles, and more. It is ubiquitous as there are so many products that need designs. Patterns are often created by hand through drawing or painting illustrations. The design is digitized and created into a pattern that repeats infinitely, and seamlessly.
“Have nothing in your houses that you do not know to be useful or believe to be beautiful.”
— William Morris
Pattern Collections
Southerly Design Pattern Collections are available for art licensing. Each full pattern collection has 9 patterns. Mini pattern collections have 4 patterns.
Karen Marie hand-draws motifs and vectorizes work in Illustrator. The collections are inspired by her and her husband’s gardens and adventures.
Let’s be friends!
Southerly Design Pattern Collections are available for art licensing.
I work with clients to provide digital and print media designs, including custom illustrations, branding, and web design.
Click here to learn more about my design services.
